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(MoneyNewsWire.Net, August 25, 2016 ) Description-
The retail IT spending market
Technavios research analyst predicts the global retail IT spending market to grow steadily at a CAGR of close to 4% during the forecast period. Increased need to find customer insights from a large pool of structured and unstructured data is a major driver for investment by retailers on big data analytics technology.
This research report also covers the role of SMAC technology in shaping the growth of the market. Retailers focus on right product assortment for the right stores, depending on the store's attributes, local customer demand, and product preference. Technavio expects analytics platforms to quickly gain popularity among CMOs as a secure and easy to use option. With this, IT spending in retail is expected to significantly improve customer satisfaction in the upcoming four years.
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Product segmentation and analysis of the global retail IT spending market
Hardware
Software
IT services
IT services accounted for the largest market share with more than 35% in 2015. However, as per the market forecast, the software segment is likely to witness the fastest growth until 2019 due to high demand emerging from the e-commerce market.
Geographical segmentation and analysis of the retail IT spending market
Americas
APAC
EMEA
In 2015, North America outpaced the growth of retail software market in BRIC countries posting a growth of more than 5% from 2014. The market is driven by growing investments in payment systems, omnichannel integrations, data security, and mobile proliferation and engagement.
Competitive landscape and key vendors
The emergence of many vendors in the global retail IT spending market has led to fierce competition. Along with increasing demand from end-users, the market is also witnessing rapid innovations and more importantly, the evolution of retail solutions with advanced computing capabilities, leading to high efficiency and productivity. Vendors in this market are constantly adopting effective marketing and promotional strategies to provide quality products that meet customer expectations.
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Table of Contents
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by application
Segmentation of global retail IT spending by product type
IT service
Hardware
Software
PART 07: Geographical segmentation
Geographical segmentation of global retail IT spending
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