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PureFunds ISE Diamond/Gemstone ETF (NYSE Arca: GEMS) adds Russian component, Alrosa

(MoneyNewsWire.Net, December 03, 2013 ) Madison, NJ – Effective today, the PureFunds ISE Diamond/Gemstone ETF (NYSE Arca: GEMS) has added Alrosa to its current holdings. This marks the first Russian equity allocation to any PureFunds ETF. This component addition comes just in time for GEMS’ 1st anniversary since the ETF’s launch on November 29, 2012.

“This could be a game changer for the world’s first diamond ETF,” said PureFunds co-founder Andrew Chanin. “Alrosa is a behemoth of a diamond company and we are excited to see it added to the ISE Diamond/Gemstone Index. This addition increases GEMS exposure to the global diamond and gemstone industry while providing a means for US investors to gain access to this Russian listed diamond powerhouse.”

Alrosa is primarily a diamond company involved in the exploration and production of diamonds and gemstones throughout Asia and Africa. By volume, Alrosa is the world’s largest producer of rough diamonds. This October, Alrosa raised $1.3 billion through a public offering of its shares.

The PureFunds ISE Diamond/Gemstone ETF (GEMS) seeks to replicate as closely as possible, before fees and expenses, the price and yield performance of the ISE Diamond/Gemstone Index. The index tracks global companies that are actively engaged in the gemstone industry including exploration, production, or sales of precious stones.

About PureFunds

As an innovator of ETF concepts, PureFunds strives to provide the market with easy access to in-demand niche sectors through Pure-Play ETFs. PureFunds is a New Jersey based research and business management firm, serving as the Business Manager to the PureFunds ISE Diamond/Gemstone ETF, PureFunds ISE Mining Service ETF, and PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF. PureFunds aims to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Call 1-877-756-PURE (1-877-756-7873), or email, or visit for more information about PureFunds ETFs.

Additional Information can be found at

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's prospectus, which may be obtained here. The statutory prospectus can be obtained by calling 877- 756-PURE (877-756-7873). Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. The mining industry is highly volatile due to significant fluctuation in the prices of commodities, as well as political and regulatory developments. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. The Funds are non-diversified, meaning they may concentrate their assets in fewer individual holdings than a diversified fund. Therefore, the Funds are more exposed to individual issuer volatility than a diversified fund. Funds that are less diversified across countries or geographic regions are generally riskier than more geographically diversified funds and risks associated with such countries or geographic regions may negatively affect a Fund. Investments in small- and medium-capitalization companies tend to have limited liquidity and greater price volatility than large-capitalization companies. The PureFunds ISE Diamond/Gemstone ETF is subject to risks associated with demand and supply of gemstones in the form of jewelry/investments as well as industrial uses. Changes in consumer taste, consumer confidence, man-made alternatives, and spending among this segment of the population may have an adverse impact on the sale of gemstones in the market.

The Funds' return may not match or achieve a high degree of correlation with the return of the Underlying Index. To the extent a Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if a Fund had sought to replicate the Index.

Funds that are less diversified across countries or geographic regions, such as Africa, Latin America, and Australia, are generally riskier than more geographically diversified funds and risks associated with such countries or geographic regions may negatively affect a Fund. Foreign countries can privatize entities and industries. Privatized entities may lose money or be re-nationalized. Any reduction in trading with key partners may cause an adverse impact on the economy in which the Fund invests.

Fund holdings and allocations are subject to change at any time and should not be considered a recommendation to buy or sell any security. Click here for the funds top 10 holdings.

Factor Advisors, LLC serves as the investment adviser and Esposito Partners, LLC serves as sub advisor to the fund. PureShares, LLC serves as the business manager to the funds. ISE serves as the index provider. The Funds are distributed by Quasar Distributors, LLC which is not affiliated with Factor Advisors, LLC or any of its affiliates.


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