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We made our popular BBI Kitchen Food Scale even better! Customers love our scale, but still had a few suggestions, so we listened and made some improvements. The result is amazing!
"We are a small business and this is an exciting step for our company. It keeps our brand keeps moving forward and is an important step to insuring our future," said company spokesperson, Nina Bailey.
According the USPTO a trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. By registering a trademark with the USPTO, a company can use the symbol of the R with a circle around it after the trademarked word, phrase, symbol or design. Trademarks not officially registered can instead be marked with the trademark symbol ™, while unregistered service marks are marked with the service mark symbol ?. The proper manner to display these symbols is immediately following the mark, and is commonly in superscript style but is not legally required.
While registering a trademark is not required, owning a federal trademark registration on the Principal Register provides a number of significant advantages over common law rights alone. According to the Small Business Association a business's name and identity is one of its most valuable assets, so it's worth protecting with a registered trademark.
"Our sales have been rising since we started and we felt registering our trademark was the next step to protect our brand as we move forward. This allows our customers to feel more confident when they see our brand and buy our products." Added Bailey.
Better Brighter Ideas currently sells a premium kitchen scale under that brand. They began in 2014 and have another brand called BBI Flags with a line of flags and flag accessories.
"We plan to add more products to the Better Brighter Idea brand," added Bailey. "We strive to focus on top quality products that are made to last."
Bailey said all products at BBI are made with the top quality materials and workmanship to produce premium level and dependable products. She added Better Brighter Ideas always stands behind their products with a no hassle manufacturer warranty.
Better Brighter Ideas also sells this food scale on Amazon.
"We love partnering with Amazon." She added, "They have created a wonderful shopping experience for customers and we have them take charge of the shipping also, so customers can take advantage of Amazon's free shipping options."
About Better Brighter Ideas
Better Brighter Ideas offers a premium food scale that helps people properly measure their food for portion control and cooking with accurate measurements. Offering precise measurement and superior quality construction, the BBI Kitchen Food Scale is another quality product from Better Brighter Ideas.
Better Brighter Ideas
Nina Bailey
517-580-0808
media@BetterBrighterIdeas.com
Source: EmailWire.Com 
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