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Personal Finance News Releases
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(MoneyNewsWire.Net, November 22, 2016 ) As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. The increased social media user base provided significant opportunities for these companies to connect with customers and promote their products and services. Insurers and distributors across developed as well as emerging markets are, therefore, increasingly focusing on developing their processes to be able to respond to web-oriented consumers.
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The report discusses in detail how the insurers across different markets use social media platforms across different business functions including product development, sales and marketing, underwriting, claims management and customer services. It also discusses the key issues and challenges faced by insurers for successful implementation of social media strategies.
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1 Executive Summary
2 Social Media in the Global Insurance Industry
2.1 Key Insights
2.2 Social Media Framework
2.3 Issues and Challenges
3 Use of Social Media in the Insurance Industry
3.1 Product Development
3.2 Sales and Marketing
3.3 Underwriting
3.4 Customer Service
3.5 Claims Management
3.6 Social Media for Internal Business Functions
4 Innovative Practices in Social Media
4.1 Nationwide - Capitalizing on Social Media to Improve Enterprise Communication
4.2 Genialloyd - Enhancing Customer Service through Social Media
4.3 Kroodle - The First Facebook-Based Insurance Initiative
4.4 Allstate - Successful Marketing Campaign Using Social Media
4.5 Unum - Interactive Communication for Increased Engagement
5 Appendix
5.1 Methodology
5.2 Contact Timetric
5.3 About Timetric
5.4 Timetric's Services
5.5 Disclaimer
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Priya Sisodia
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Source: EmailWire.Com 
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