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(MoneyNewsWire.Net, May 25, 2018 ) The humectants market is projected to reach USD 26.27 Billion by 2022, at a CAGR of 7.0% from 2017, in terms of value. In terms of volume, the market is projected to reach 14,741.6 KT by 2022, at a CAGR of 3.9% from 2017. The humectants market is growing in accordance with the advancement of bakery & confectionery products, and functional & nutritional food & beverage industry. The consumption of humectants is high in the food & beverage, cosmetics & personal care products, animal feed, and pharmaceutical industries.
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Europe was the largest market for humectants in 2016. It is one the major humectants consuming regions; the availability and affordability of these humectants, and increasing awareness about the functionalities & applications of humectants will drive the growth of this market. However, at the same time, the market is expected to grow at a moderate rate.
The food & beverage segment, by application, dominated the humectants market in 2016. Factors such as rise in health-conscious consumers, growth in aging population, increase in consumer awareness regarding nutritious diet, and rise in consumer health concerns related to the consumption of high-calorie foods are expected to drive the humectants market in food & beverage segment. The oral & personal care products segment is projected to grow at the second-highest CAGR during the forecast period, followed by the pharmaceuticals segment.
The sugar alcohols segment dominated the market in 2016, by type, owing to its better nutritional profile as humectants and its dominant usage in major end-use applications such as bakery and confectionery products, fruits & vegetables, fruit & vegetable juices, oral & personal care products, pharmaceuticals, tobacco, plastics, and tanneries.
The Asia-Pacific region is projected to grow at the highest CAGR from 2017 to 2022, India being the fastest-growing market in the region. In India, diabetes and obesity are mostly associated with unhealthy food consumption habits. Awareness among sugar consumers in the country regarding its health risks has fueled the growth of low- or zero-calorie foods that are manufactured using polyols such as sorbitol, mannitol, maltitol, and xylitol. Due to the rapid development of cosmetics and personal care industries, use of glycerin is growing at a higher pace. The other drivers fueling the growth of glycerin are in the rising standards of living, rapidly changing economies, and demand for refined glycerin for personal care & pharmaceutical products.
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The humectants market is concentrated, with leading companies driving market growth. The report provides qualitative analysis of the prominent market players and their preferred development strategies. Key players such as Cargill (U.S.), The Dow Chemical Company (U.S.), Archer Daniels Midland Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), and Roquette Frères (France) have been profiled in the report. These leading players have adopted various strategies such as expansions & investments, mergers & acquisitions, and new product launches to explore new and untapped markets, expanding in local areas of emerging markets, and developing a new customer base for long-term client relationships. This has not only enabled the key players to expand their geographical reach, but has also reinforced their market position by gaining a larger share in terms of revenues and product portfolios.
Small-scale players also adopted these strategies to expand their businesses, globally, by investing in the establishment of manufacturing facilities and technical service centers in various regions. This inorganic growth strategy enables them to improve their technical expertise through intensive R&D infrastructure offered by large players.
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