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(MoneyNewsWire.Net, June 06, 2018 ) Oryzenin, a rice glutelin, is an important constituent of rice protein. Glutelin comprise the major protein fraction of rice grain and constitute upto 80% of the total protein. The global Oryzenin market is estimated at USD 88.2 Million in 2016 and is projected to reach USD 198.2 Million by 2022, at a CAGR of 14.5% during the forecast period. The primary factors that drive the Oryzenin market are increasing demand for rice protein due to its functional properties and growth in the consumption of plant protein.
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The global market is segmented on the basis of type, form, application, and region. On the basis of type, the concentrates segment is projected to grow at the highest CAGR from 2016 to 2022. Concentrates are more cost-efficient as compared to isolates and with further developments in the product specification; hence, the concentrates type is expected to witness an increase in demand over the coming years.
On the basis of application, the oryzenin market was led by sports & energy nutrition, followed by beverages in 2015. Sports & energy nutrition is the leading segment by application owing to the increase in the consumption of sports & energy drinks due to the trend of healthy living among consumers. The application of oryzenin protein in sports & energy nutrition is attributed to its high amino acid profile and branched chain amino acids (BCAAs) which are essential for athletes and body builders for muscle recovery. The key factor driving protein applications in sports & energy nutrition is weight management. Rice protein administers increased lean body mass skeletal muscle hypertrophy, power, and strength similar to whey protein. This application segment has potential scope in the near future, with increasing application of oryzenin as a nutrition enhancer in food products.
The global market, on the basis of form, is segmented into dry and liquid. Dry form dominated the market as it is easy to handle and can be transported easily with less expenses which has increased the demand of dry oryzenin powder. In addition, the liquid form needs further processing to be extracted from dry form thus increasing the investment.
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The demand for oryzenin is increasing, especially in the European and North American regions due to the emphasis on healthier lifestyles and increased protein consumption. In addition, the growing trend of vegan lifestyle has increased the demand for plant-based protein sources. The high demand and consumption of protein in various processed food & beverage products have strengthened the oryzenin market opportunities in these regions.
The major restraints in the oryzenin market are the low consumer awareness about rice oryzenin proteins and the nascent stage of oryzenin in terms of development. The global oryzenin market is highly scattered, with a few multinational companies accounting for a majority share and the rest operate in an unorganized market. The oryzenin market in developed countries is forecasted to have a huge growth in demand with the increasing awareness towards plant protein and growing product availability and specifications. The key players in the market are Axiom Foods, Inc. (U.S.), AIDP Inc. (U.S.), RiceBran Technologies (U.S.), Kerry Group plc (Ireland), and BENEO GmbH (Germany). The other players of the oryzenin market are Ribus, Inc. (U.S.), Green Labs LLC (U.S.), Golden Grain Group Limited (China), Shaanxi Fuheng (FH) Biotechnology Co., Ltd. (China), and Bioway (Xi’An) Organic Ingredients Co., Ltd. (China).
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